DUBAI TOURISM, INDIA OFFICE KEEN ON
BOOSTING CORPORATE TRAVEL
Conducts high profile familiarization visit as part
of its B2B marketing initiatives
Mumbai, September 27th,
2013: With the intention of boosting business travel
and promoting Dubai as a leading international MICE destination in
India, Dubai’s Department of
Tourism and Commerce Marketing (DTCM), India office has undertaken several
initiatives to tap the burgeoning MICE market in India. From participating at
leading MICE events such as OptiMICE and IBTM (Incentives, Business, Travel
& Meetings) Expo India, to promoting leading exhibitions and business
events through its newsletters and advertorials to most recently organising a
corporate familiarisation visit to Dubai, the tourism office is strengthening
its efforts to enhance corporate travel to the emirate.
The corporate familiarisation trip
organised by DTCM India was in conjunction with Indigo Airlines, Starwood group
of hotels and Discovery Travels for 9 corporate representatives from some of
India’s leading multi-national companies from the 7th - 9th
of September 2013. The itinerary
highlighted Dubai’s tourism product offerings for business travellers with
visits to attractions such as iFly Dubai, Ski Dubai and a dhow cruise
experience.
Commenting
on their latest marketing initiative, Carl Vaz, Director - DTCM India said, “Dubai ensures MICE travellers have
an unforgettable experience as it offers the perfect blend of world-class
convention centres and exciting attractions of a tourist destination.
Familiarisation trips are an effective way of enhancing the understanding of a
destination to unique and diverse market segments in addition to building
relationships with key influencers in the industry and increasing their
knowledge of and affection for the emirate. Our corporate FAM visit focused on
showcasing the destination to influencers in leading companies and we hope to
organize similar trips in the future.”
Mr. Vaz further
added: “India represents the top source market for inward visitor traffic into
Dubai with the first six months of 2013 attracting
463,175 Indian guests, representing a growth of 15.8% increase over the
corresponding period last year. Going forward for this year and the
next, we intend working
closely with several trade members to bring in not only the numbers but more
high yielding incentive and groups to Dubai. There are a plethora of
exhibitions that are held at Dubai World Trade Centre which receive a large
level of Indian participation as exhibitors and visitors. Our aim will be to
showcase and thus promote these exhibitions and events conducted in Dubai so
that the overall number of corporate travellers from India significantly
increases."
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