VOLVO associates with Aircel
Chennai Open 2013
as the ‘Official Car Partners’
Chennai,
November 28, 2012: Volvo Auto
India is the official car partner for Aircel Chennai Open 2013 in India. Matches held from 31st December 2012 to 6th January 2013 will
be played with the Volvo S60 holding prime
position as a luxury sedan. The 2013 tournament marks the 5th
consecutive year that Volvo India has been associated with India’s only ATP
World Tour Event.
So apart from the two battling stars at the court, all eyes will
be at the Super Sporty Volvo S60 which will be in the backdrop for all the
matches.
The silent roar: Who says that bold
statements can’t be made quietly? The Volvo S60 with its dynamic design is a
living proof of that. Beneath its Scandinavian curves lies the true
personification of silence and efficiency, the new D4 and D5 engine.
It delivers 163 horses under the hood at its frugal best for a smooth and
effortless conversation with the tarmac.
Intimacy meets luxury: The Volvo S60 succeeds in
bringing together inspirational motoring comfort with individualism. Here,
premium leather seats meet lavish space to create a cocoon of luxury. The
Interior Air Quality System for clean cabin air and the Volvo Sensus with a
touch interface showcase how well the S60 has been designed around you. The
audio controls on the steering wheel help you enjoy uninterrupted entertainment
without taking your eyes off the road.
Play it safe: The Volvo S60 helps save
more than just the fun of driving. It’s a modern age technological marvel with
innovative features like Laser Assisted Automatic Braking - City Safety that
warns you if you are not able to apply brakes manually. Whiplash Protection
System and Dynamic Stability Traction Control keep you safe and in command
always.
Mr. Tomas Ernberg, Managing Director,
Volvo Auto India, “It's a pleasure to associate our brand with India's
only and South Asia's premier ATP World Tour- Aircel Chennai Open 2013 for the
5th straight year. Volvo has been closely associated with tennis
through ATP Volvo International for many years and this partnership with the
18th edition of Aircel Chennai Open will further strengthen Volvo's association
with the sport.”
Commenting about the partnership, Mr. Ashu
Jindal, COO, IMG Reliance said, “We
are delighted to have Volvo Auto India associate their premium luxury sports
car, the Volvo S60 as the official car for Aircel Chennai Open 2013. Volvo has a
rich history of being associated with sports across the globe. The brands
commitment to the tournament has been incredible and we definitely look forward
to their continuous support in the future.”
The 18th edition of Aircel Chennai Open will feature an impressive line-up of tennis players including the Top 20 players- Tomas Berdych, Janko Tipsarevic, Marin Cilic and crowd’s favourite Stanislas Wawrinka. Both Indian and International participants will compete for the title.
The 18th edition of Aircel Chennai Open will feature an impressive line-up of tennis players including the Top 20 players- Tomas Berdych, Janko Tipsarevic, Marin Cilic and crowd’s favourite Stanislas Wawrinka. Both Indian and International participants will compete for the title.
ABOUT AIRCEL
CHENNAI OPEN 2013
The USD 430,000 Aircel Chennai Open, owned by IMG and operated
and organized by IMG Reliance, is India's only and South Asia's premier ATP
World Tour Open 250 event. Started in 1996, by IMG, a global leader in sports
management and marketing, the tournament has completed sixteen successful years
of existence, branding Chennai and India on the global tennis map thus creating
a legacy of sorts of promoting international tennis in India. Winner of the prestigious
ATP's Player Services Award of Excellence (2006) for its outstanding
organization and wonderful hospitality towards the participants and ATP's Best
Marketing Award (2008), the event has acquired the status of a much
sought-after tennis event for both players and fans alike in the International
tennis circuit. The 18th edition of the tournament will be held from December
31, 2012 to January 6, 2013 at the SDAT Tennis stadium in Nungambakkam,
Chennai. The tournament is conducted in Chennai under the aegis of the All
India Tennis Association (AITA) and is organized with the active collaboration
of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis
Association (TNTA).
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