HM launches Mitsubishi dealership in Bangalore
BANGALORE, NOVEMBER 24, 2012:
Availability of the much sought Mitsubishi sport utility vehicle Pajero
Sport will now be easier as local assembling of its completely knocked
down kits has begun in right earnest, said Mr. Uttam Bose, Managing
Director, Hindustan Motors Ltd., while launching the 41st dealership of the company’s Mitsubishi division here today.
Notably,
local assembling of Pajero Sport at the company’s Tiruvallur plant near
Chennai has not only cut down the waiting period for the premium SUV
but has also brought down its price to Rs. 22.56 lac (ex-showroom
Delhi), benefiting the buyers by Rs. 1.87 lac.
The
authorized dealership, M/s SVR Motors, was launched with the
inauguration of its showroom on Richmond Road by Mr. Uttam Bose.
Significantly, SVR Motors has been the authorized service outlet of
HM-Mitsubishi since April 2010. It has now been upgraded to a
full-fledged 3S (sales, service and spares) dealership in view of its
good performance and rapidly rising demand for Mitsubishi vehicles in
Karnataka. The dealership is owned by Mr. Amar Prasad who has over 30
years of acclaimed experience in the automotive industry in India and
abroad.
Speaking
on the occasion, Mr. Bose said, “With the launch of SVR Motors as our
dealership today, Bangaloreans will now find it easier to procure some
of the world’s best SUVs… I am referring to Mitsubishi’s legendary and
unmatched machines like Montero, Pajero Sport and Outlander. Pajero
holds the record of 13 consecutive victories in Dakar Rally – one of the
most difficult inter-continental automobile racing contests. Its latest
model, Pajero Sport, has taken the SUV world by storm not just in India
but wherever it has been launched in Asia in the recent past. The
robust off-roader has already made its mark in the Western world.”
“No
terrain is forbidden territory for Mitsubishi’s powerful SUVs. While
these vehicles are maestros of off-road driving, they are, at the same
time, more than a match for the best sedans when it comes to traversing
city roads and lanes. Their state-of-the-art designing and manufacturing
as per the highest Japanese standards make them the best choice for
customers. So whether it be the great outdoors with its sandy, slushy,
rocky, icy, hilly landscape, or the urban world with its congested and
clogged traffic, Mitsubishi SUVs have proven their mettle in both
scenarios. Ruggedness and comfort have never been so easily available as
one will find them in our SUVs,” Mr. Bose added.
While
SVR Motors’ showroom, located in Classic Building on Richmond Road,
covers an area of 2800 square feet, its service workshop is spread
across 15,500 square feet in Muniswamappa Industrial Area, Bommanna
Halli, with an adjoining 1500-square feet facility for spare parts. As
many as 35 vehicles can be taken care of in a day by the 48 employees of
the service workshop which has 17 bays.
Mr.
Bose was accompanied by Mr. Yoshiaki Wada, Head, Marketing &
Channel Development, Mitsubishi division. Also, present on the occasion
was Mr. C. Venkat Nageswar, General Manager (NW-1), State Bank of India.
About Hindustan Motors Limited
Hindustan
Motors Limited, the flagship venture of the multi-billion dollar CK
Birla Group, was established during the pre-Independence era at Port
Okha in Gujarat. Operations were moved in 1948 to Uttarpara in district
Hooghly, West Bengal, where the company began the production of the
iconic Ambassador.
Equipped
with integrated facilities such as press shop, forge shop, foundry,
machine shop and aggregate assembly units for engines, axles etc, the
company currently manufactures Ambassador (1500 and 2000 cc diesel, 1800
cc petrol, CNG and LPG variants) in the passenger car segment, light
commercial vehicle 1-tonne payload mini-truck Winner 1.5 XD PLUS
(diesel) and Winner 1.8 XD PLUS (CNG), and auto components at its
Uttarpara plant. The company also runs operations at Pithampur near
Indore in Madhya Pradesh where it produces both variants of Winner.
Hindustan
Motors entered into technical collaboration with Mitsubishi Motors
Corporation of Japan in 1998. Under this license, HM
manufactures/markets premium Mitsubishi passenger vehicles from its
third plant situated at Tiruvallur and office in Chennai in Tamil Nadu.
Lancer was the first Mitsubishi vehicle to be introduced in India by HM
in 1998 and it was followed by Pajero (2002), Cedia (2006), Montero
(2009), Outlander (2010) and Lancer Evolution X in 2010. Special edition
variants of some of these vehicles were also launched in between.
Pajero Sport, which was launched on March 12, 2012, is the latest member
of the HM-Mitsubishi group of vehicles in India.
Hindustan Motors is committed to core values of quality, safety, environmental care and holistic customer orientation.
For more information, please contact:
Rajiv Saxena,
Senior General Manager,
Corporate Communications,
Hindustan Motors Ltd.
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