Metro Tyres Limited, one of the leading manufacturers and exporters of two
wheeler tyres in India ,
unveiled a new logo along with a new advertisement campaign. The new identity
is designed to profile Metro as a company that understands youth aspirations
and reaches out to young people,
India ’s dominant demographic
segment, with cutting-edge products.
“Metro
Tyres has evolved significantly over the years with a view to staying ahead of
the dramatic changes in the Indian business sector. Today, our company is present in
more than 53 countries and is the largest exporter of bicycle tyres and tubes
from India ,”
said Rummy Chhabra, Managing Director, Metro
Tyres Limited. “Our new visual identity consists of a
re-designed Metro name, appearing in italics to represent motion and speed.
Complementing the logo, our advertisement campaign is a story of transformation:
from a child to a youth. In doing so, it reflects who we are today and the
company we aim to be tomorrow.”
Metro has an
exclusive tie up in two wheeler tyres with
Continental ,
Germany , one of the
world’s largest tyre companies. The link with Continental provides
Metro with distinct advantages: one, access to the latest technology in
the field and two, exports to the most advanced economies of the world
including USA ,
Canada
and the European Union under Continental brand.
With a market share of 24 percent
in India , Metro Tyres
manufactures close to 30 million tyres and 30 million tubes annually in its
seven state-of-the-art plants in North India .
The company sells its products through a network of 10,000 dealers spread
across India .
In addition, it is the sole supplier of tubeless tyres to Honda Motorcycle and
Scooter India for Honda CBR 250R, a premium motorcycle made by Honda in
India .
Besides, Metro supplies to Bajaj Auto, Piaggio, Suzuki, Hero Cycles, TI Cycles,
Atlas Cycles, Avon Cycles, among others.
About Metro Tyres
Limited
Metro
Tyres Ltd is a part of Metro Group having diversified business interest in
automobile tyres and tubes and electrical appliances. The Rs. 700-crore
group is one of the leading two-wheeler tyre manufacturers in
India
and has a technology tie-up with one of the world’s largest tyre
companies, Continental of Germany. Metro Tyres manufactures 1, 50,000 auto
tyres per month. With most coveted ECE Approval from European Union (EU), for
exports, Metro Tyres has established a government approved export
house, making its presence felt in over 53 countries.
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