Vuclip launches Mira! – India’s first mobile
video portal – catering to a woman’s needs such as health, beauty, parenting,
cookery, career and entertainment all within the comfort of her handset,
anywhere, anytime.Vuclip survey shows that out of nearly 13000
Indian women respondents, 60% use handsets as a primary source of
entertainment, while 80% reported steady increase in their time spent on
mobile-viewing
New Delhi, July 11, 2012: Vuclip,
the world’s largest independent mobile video destination, today launched
India’s first mobile portal, Mira!, designed to appeal to the new
age women who are independent, tech savvy and full of life. Mira! draws quality content from almost
30 leading content providers in India and globally to offer free access to the
best videos that cater to a woman’s needs, all within the comfort of her own
mobile handset, anywhere, anytime. It features video content relating to health,
beauty, fashion and style tips, parenting, cooking recipes, career,
entertainment, celeb-speak, astrology and more. This women’s mobile video
channel can be accessed from virtually any internet-enabled mobile phone from a
range of over 5500 different handsets including the most basic feature phones
to sophisticated smart phones.
Launching the first
mobile video channel for women, Mira!,
Chief Guest Prof. Kiran Walia, Women Development
Minister for India’s national capital territory of Delhi, said, “Mobile
phones are emerging as an economical tool for accelerating mass-scale
development of women. These days, mobile offers a very affordable and easy to
use means to even access internet as compared to computer and other devices,
and can be used by a much larger section of women in the society. Studies show
that the mobile phone has helped women feel safer, more independent and
connected, and has opened new professional avenues and income sources for
women. As India’s first mobile video channel for women, I hope that this
initiative will help boost mobile adoption among women, and will encourage the creation
of more women-oriented mobile content.” A report by the Cherie Blair Foundation
and GSMA Development Fund on the mobile phone gender gap in low and
middle-income countries had found that mobile penetration among women in India
is only about 28% as compared to 40% among men.
Vuclip also unveiled
the findings of its global survey in which almost 40,000 women users participated
from 176 countries, including nearly 13,000 women from India. Conducted over just
five days, the survey found that besides voice and text, 60% of Indian women respondents
use their handsets as a primary source of entertainment. As many as 80% of the
respondents reported steady increase in their time spent on mobile-viewing. Besides
movies and music, Indian women also loved watching TV soaps, cute/funny videos,
sports, home and lifestyle, news, celeb gossip and amazing/whacky videos on
their mobile. Women aged 18-35 years comprised 65% of the Indian respondents,
while 24% were under 18 years and another 11% were over 36 years.
Commenting on the
survey findings, Meera Chopra, Vuclip’s
Vice President Advertising in India, said, “Even as the adoption of mobile
among women grows in India, it is encouraging to note that mobile is already
becoming a woman’s preferred source for content. While 37% women from India
reported that they spend more than one hour daily on TV, print or radio media,
a close 32% women reported that they spend over an hour to access mobile
content every day.” Added Meera, “Currently, women constitute only 14% of the
total 11 million users on Vuclip in India. We hope that by the end of this
year, Mira! will help Vuclip double
its existing 1.54 million women users in India. Already, Mira! provides you access to thousands of videos on yoga, aerobics
and fitness, fashion and style, hobbies and pets, food and cookery, Bollywood,
popular TV shows, animated stories, cartoons and rhymes for children, as well
as devotional and astrology related content all on your personal mobile screen.”
Vuclip’s Global Vice President for Marketing, Judith Coley, said, “In
contrast to the developed countries, internet in the developing world is arriving
on phones before even traditional computers. About 59% of internet users in
India get online only via mobile phones. We hope that Mira! will help spark a
revolution in the way women’s mobile content is perceived – by content
providers, brands, and women themselves. Cisco predicts that mobile video will increase
25-fold to account for over 70 percent of total mobile data traffic between 2011
and 2016. As the world’s leading independent mobile video destination, Vuclip
is uniquely positioned to help usher in mobile adoption among women through
enriching mobile content. Vuclip thinks women are wonderful and is honored to
be able to bring them the best of web video for their entertainment snack.”
Elaborating on the
name and the philosophy of Mira!, Judith said, “‘Mira!’ in Latin is the root word for ‘wonderful’, while in Spanish,
‘Mira!’ means ‘look’. Mira! is also the
name of a bright star. The Mira!
Woman is busy, engaged, radiant and full of life. She wants to make the
most of every moment, and when she takes a break, she turns to her mobile
phone for entertainment, news and tips. Meaning prosperity in Sanskrit, ‘Mira!’ defines the woman who yearns for
the vast expanse of global knowledge and information to enhance her life and
livelihood. Mira! reminds us that like a mirror, it's important to take time out
to reflect, relax and enjoy.”
The launch was
attended by well-known women leaders from different walks of life who exemplified
the everyday extraordinary Mira! woman:
·
Anisha
Subandh, Certified Yoga
Instructor from Chennai (Onkar yoga), said, “I access mobile videos often,
and can imagine why it has grown into such a rage globally. When Vuclip team
invited me for this launch, I was delighted to learn that over 1.1 Crore users
in India are already accessing mobile videos on Vuclip actively. Earlier, I had
been using it for self learning and reference, but now thanks to Mira!, I
think I will be able to take my yoga classes to mobile phones to reach a wider
global audience where my students can practice it even in the comfort of their
home or while traveling.”
·
Rupal Sancheti, noted event planner
from Gurgaon, says, “Work pressures often tend to bog you down. It is at times
like this when one really needs to take a quick break, some kind of an
entertainment snack which can pep you up and help you de-stress. Watching a
short fun video clip or health/ parenting tips or gossip about my favorite
celeb should do the trick. Thanks Vuclip for giving me Mira!”
Additional
Resources
·
To
watch videos on any mobile device worldwide, go to http://m.vuclip.com
·
To
watch videos clips on Mira! on any mobile device worldwide, go to http://mira.vuclip.com
·
To
view Vuclip’s most recent Global Video Insights report, a monthly overview of
global mobile video trends, please visit: http://www.vuclip.com/101-global-insights/
About Vuclip
For
millions of people around the world, Vuclip is an essential part of their daily
lives. Vuclip serves video on-the-fly, on any device, and in any country,
providing unparalleled reach for its partners. Every day Vuclip delivers more
than 20 million videos to consumers in over 200 countries. Vuclip is
headquartered in Milpitas, California with offices in Los Angeles, New Delhi, Mumbai,
Singapore, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com.
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