POPPED UP BOOKS THIS SEASON AT WORLD BOOK FAIR 2012
Delhi based Vishv
Books exhibited at the 20th World Book Fair 2012, from 25th
February 2012 to 4th March 2012. Having satisfied millions of
readers through their quality books, Vishv books was all geared up to showcase
their fresh range of books at the World Book Fair held at Pragati Maidan. Vishv
Books now brought out titles that specially catered to the international
market.
At the World Book Fair
2012, Vishv Books launched the series of pop up books and model construction
books. There are
series of pop-up books in different sizes for small children. Apart from that
there were a number of story books that they have added onto. These books are
designed and illustrated as per the international standards. Another new
feature launched by Vishv Books was the introduction of audio and visual Cds of
various story books which makes reading those books extremely interactive
and fascinating. They launched the Cds
of Moral series (Part1-3), in both English and Hindi. The CD with the
book ‘the country Mouse and the city
Mouse’ and also the CD with the book ‘The
man, the boy and the donkey’ was also launched.
That's not all, there are various discount schemes and offers
too that makes Vishv Books hugely attractive.
Vishv Books displayed wide collection of
books ranging from a 1year old to 99 Year old and that too of all different
genres. This year they displayed more
than 1600 new titles. They showcased a number of childrens books in
sections like picture books, story books, moral story books, art and craft
books, origami books, school books, colouring books, rhymes and poetry books
etc and fictional, non fictional, classics, cookery, beauty, well being,
medical and health related, reference books for grown ups.
“Demand for books in
the kids section has increased in the recent years. Children should be exposed
to books at a young age so that they should enjoy reading and books are not
forced on them. We would like that readers should visit the World Book Fair and
inculcate the habit of reading among themselves as well as their children.” Said
Ms. Mudit Mohini, Director, Vishv Books.
To make their stall more exciting at the
book fair, Vishv Books held a story
telling activity for the kids visiting the stall along with a lot many
activities too. Their stall was the
biggest hit at the Delhi book fair 2011 and was acknowledged with the Gold
Award in the Best Stall Display category by ITPO, the organizers of the fair.
Ms. Mohini believes that kid’s books are growing
in popularity with each passing year.
“Another good example is last year’s Delhi Book fair where there were
less numbers of publishers participated but the footfall was still high. This
was because of the Children’s books section which drew huge numbers of kids
along with their parents and generated good sales,” she
adds.
Vishv Books has participated at various book fairs across the
world which includes London Book fair and Frankfurt Book fair too. In India
they have exhibited at the Jaipur, Patna, Bengaluru and also at the Delhi Book
Fair 2011.
About
Vishv Books
Vishv Books is publishing and printing house, which has more
than 1500 active titles.
Established 53 years ago, Vishv Books prints and publishes
the books which are conceived, developed, created, illustrated in-house and
produced in our own printing plant. All work sand books are developed on their
own and are not outsourced.
Vishv Books is an associate company of Delhi Press,
publishers & owners of 33 magazines in 8 Indian languages besides English,
having largest circulations in India. Delhi Press publishes magazines like Grihshobha, Sarita, Women's era, Champak, The
Caravan, Saras Salil, Mukta, Alive, Suman Saurabh etc which are the largest selling magazines in their genre.
While Delhi Press Group is a group catering to masses, Vishv Books have books
catering all segment as well as ages of our society with a special focus on the
kids section.
Vishv Books specialize in children's books and the products
are of very high quality in spite of being very reasonably priced. Each book
has fresh and unique presentation, which is at par with international quality.
The well spread infrastructure includes 4 State of Art printing centers, 18
offices across India. Total office space exceeding 400,000 sq feet with around
1100 employees.
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