To: nksagar_1@yahoo.com

DTCM India Newsletter	March 2012
Dear travel partner, Greetings from DTCM India Office! I am pleased to inform you that yet again India as emerged as the top source market for inbound visitor traffic into Dubai. After the Kingdom of Saudi Arabia, India has emerged as a key source market; the total number of Indian guests staying at Dubai's hotel and hotel apartments registered an impressive 702,142 in the year 2011. A 10% increase from 638,100 Indian travelers in the year 2010. Dubai has also topped the global list of hotel occupancy levels and average revenue per room (REV PAR). Dubai hotel establishments’ 86.2 per cent occupancy level in the month of January 2012 has placed it on top on the list of 15 top performance destinations, up from 75.4 per cent occupancy levels they posted last year. This distinction has placed the Emirate above many of the world's leading destinations. The focus for our March newsletter is on ‘Arts and Culture’. Art exhibitions in Dubai highlight a wide spectrum of art shows and cultural activities, from Emirati-inspired celebrations to international film festivals. We have highlighted several upcoming art and cultural events such as ‘SIKKA 2012’, ‘Art Week 2012’, ‘Nuqat Dubai Design Conference 2012’, ‘Art Dubai 2012’ and others. With your continued support during 2012, we will strive to excel in sphere at DTCM India. On behalf of the entire team I thank you! Wishing all of you a great month ahead! Sincerely, Carl Vaz Director - India Representative Office Department of Tourism & Commerce Marketing Government of Dubai
DTCM INDIA UPDATE
INDIA TRAVEL MART – CHANDIGARH
DTCM India participated at India Travel Mart in Ahmedabad from 2nd – 4th March 2012. The exhibition served as a platform for DTCM to interact with consumers as well as local travel trade of Ahmedabad & nearby cities of Gujarat i.e. Vadodara, Rajkot & Surat. The event is India’s one of the prominent International Travel & Tourism Mart brought people together to promote Inbound, Outbound and Domestic Tourism in unique style. It offered unlimited opportunities for everyone to explore the market and publicize their products at one place.
MARKETING VISIT TO ITB- BERLIN
Mr. Carl Vaz attended the ITB Berlin Convention (7th – 11th March) which addressed decision makers in all segments of the global tourism industry. The ITB Berlin Convention covered a wide range of current industry topics with the intention to provide decision makers with helpful suggestions so they may benefit during future business endeavors. The event also served as a platform for DTCM India to meet and network with the Dubai hoteliers and DMC’s participating at this event for joint promotional programs to be conducted to benefit both the co-participants and Dubai in order to attract larger number of visitors from the Indian market to ‘Definitely Dubai’.
TAAI CONVENTION 2012
Travel Agents Association of India (TAAI) conducted their 60th Annual Convention in its Diamond Jubilee year – The Indian Travel Congress & Exhibition 2012 at Istanbul, Turkey from the 11- 14th of March. Travel, tourism and hospitality professionals from across the world took part at this event to network with key players in the industry, to identify new avenues take their business forward and to interact with principal and clients. TAAI is India’s largest travel trade body, representing over 2500 members from across India. Representatives of the hotel and airline industry also attended the convention. Destinations targeting the Indian outbound market also sent representatives to network with key tour operators and develop a relationship with new tour operators. This convention provided DTCM with the opportunity to meet with the TAAI members from across the country who attended the event to encourage them promote and market more of ‘Definitely Dubai’.