CzechTourism India
European Quartet countries are gearing up to attract
Indian visitors
Delhi, 28 February 2012
CzechTourism in India
commenced a new season by organising an annual roadshow for four Central
European countries under the brand European Quartet – Czech Republic, Hungary,
Poland and Slovakia. Events
held in Mumbai, Bangalore, Chennai and Delhi hosted till now the
largest representation of these upcoming European countries. Over four days 23
suppliers and representatives met more than 300 Indian tour operators and
agents.
The roadshow was a great opportunity for trade partners to present new
tourist products, to open a new platform for new business ties and strengthening
already ongoing collaborations. The increase interest about the Czech Republic
thanks to the release of the Rockstar movie shot in Prague in 2010 have
facilitate the major awareness about the destination not only among the travel
trade but especially among the travellers. “The Czech Republic Tourist
Authority - CzechTourism is already seriously focused on promoting the Czech Republic
to Indian visitors since the end of 2010. Already during 2011 we have seen a progressive
growth, and all the indicators are showing that this trend will continue in the
upcoming middle term period. I believe that presenting all four countries in
the wider perspective of the Central European region, will definitely help to
improve the awareness and to intensify the ongoing promotion of the Czech
Republic”, said Radka Neumannova, director of CzechTourism in India.
The Indian travel industry in fact predicts the shift
of interest to the new and less explored European destinations like Czech Republic,
Hungary, Poland and Slovakia. The initiatives to
present the region under the unique brand of European Quartet was highly
appreciated by travel trade. The growing potential of Indian market has been as
well recognised by many european suppliers, which have confirmed to conduct individual
sales missions to India
to strengthen their positions and partnerships on Indian market. H.E. Mr.
Miloslav Stasek Ambassador of the Czech Republic to India said, „During the
last year we have witnessed the growing interest of Czech companies to enter an
Indian market, and this trend is also reflecting in the tourism industry. In
fact this year the delegation of DMC´s and hotels on the mission in India has
double the number of participants in comparison with last years. Indian growing
economical potential brings more and more tourist to European countries and the
Czech Republic is definitely an attractive option not only for leisure but also
for business travellers. The collaboration of Central European countries under
the brand of European Quartet has proven to be effective as it allows
effectively target the potential travellers and as well bring more strength to
the marketing efforts.”
While leisure travellers is a typical segment for all
the four countries, over past year there has been a significant growth of MICE
and business events in the European Quartet countries. India definitely ranks
among the most important markets for all countries of European Quartet, and to
develop that potential there other marketing activities will be conducted
during 2012 – particularly study tours, marketing campaigns focused on the
promotion of all European Quartet countries and as well of the Czech Republic.
For more information, please
contact:
Radka Neumannova, Director
Czech Tourist Authority – CzechTourism in India
Tel.: +91 11 24108933
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