On Thursday, June 4 at 6:00 pm, the Tow Center will host a launch of Michael Keller and Brian Abelson's report on their work in developing and implementing NewsLynx. NewsLynx is a tool that enables newsrooms to track impact, combining quantitative metrics with qualitative annotations. Keller and Abelson will speak on the development of NewsLynx, and present their findings. A panel discussion will follow.
The NewsLynx impact tracker produced these key ideas Michael Keller and Brian Abelson
With the rise of non-profit, foundation-funded newsrooms, the field of Measurement and Evaluation (M&E), which emerged in the international development community, has taken a strong foothold in journalism. As non-profit newsrooms apply for grants and appeal to donors for funding, they often need to explain in formal reports "how well" their stories performed - not just in terms of impressive traffic, but in qualitative evaluations of the "impact" their reporting had on the world: Did it change a law? Did it move the needle in the conversation? Did it meet the expectations — however defined — the organization had for it?
Eyewitness Media - How do Online & Broadcast Compare? Claire Wardle
This time last year, almost to the day, Sam Dubberley and myself presented the results of a new study on user-generated content and its use by broadcast media. You can find the full report here, and our presentation here. Our research assistant on that project was the super smart Pete Brown.
Over the past year Pete has been working on a partner study, examining the integration of user-generated content (which we now call eyewitness media – see why here) by online news sites. His research was published last week, and you can find the research website and full pdf here.
What I want to do here is compare the two reports. What are the main differences between the ways in which television broadcasters and news websites use eyewitness media? There are differences, and it turns out digital media performs better, but not so much that we can all go home.
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