Saturday 20 June 2015

FRIDAY, JUNE 19, 2015
Big Magic
LATEST NEWS & FEATURES
Murdoch has said he expected Star India to have a turnover of $1 billion EBIDTA by turn of the decade (2020). He has often cited that Star India has been a big focus for Fox with key growth business interests for the conglomerate
NewsX
Jasmin Sohrabji, CEO, SE Asia & India, Omnicom Media Group, who is on the Media Jury at the Cannes Lions International Festival of Creativity 2015, says net results and the easy comprehensibility of ideas in a campaign are the parameters she will rate high while judging at the festival
IBC24
Week 23 (June 6 – 12, 2015) of the English News genre saw Times Now back in No.1 position as its ratings almost doubled from last week. India Today Television on the other hand saw a large dip in ratings
iprospectc2
The Jury Chair for the Awards this year is Geetu Verma, Executive Director- Food & Refreshments, Hindustan Unilever Limited
Socialthon
“Discussions that happened included points like whether mobile was integral to the particular case or incidental,” says Sanjay Mehta, Joint-CEO, Social Wavelength, who is on the Mobile Jury at Cannes 2015
Chaudhry, CEO of Madison PR, who is on the jury of Cannes Lions 2015, says on his role, “Our criterion is simple and basic. Creative excellence of the work that builds trust and reputation with its stakeholders, irrespective of its country of origin”
“The ongoing conflict between the Delhi govt and the Delhi governor has already created enough buzz – to the distress of the citizens, not just of Delhi – to have the potential to impact ‘involved’ political parties and their fortunes in the coming state elections,” says management consultant Adve Srinivasa Bhat
TODAY’S OTHER HEADLINES
INDUSTRY BRIEFING
  1. Asianet to launch quiz show Sell Me the Answer
  2. mid-day to celebrate its 36th anniversary in Mumbai
MEDIA ANALYSIS
Synopsis of laundry product advertising in print during Jan – Dec 2013
NEWS FROM LATEST IMPACT
Net Neutrality: Why Marketers Should Care
While the focus of the exploding debate is mainly on the sell side of online transactions right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines more…
JOBS ON JOBS & CAREERS

No hopes for the media to be sovereign

Most dishonest AAP party buys all channels on adv-image then clamour to be honest in front of masses and hold protest at residence of MINMEA. May God save the nation from the coteries of PR Corporate,selfieleaders ARVIND,ARANAB,ARUN,ANANDBAZ will media be sovereign one in this age.God save us from the ugly nexus.
Bhartiya Janata Party (BJP) has threatened to approach Supreme Court against the TV advertisement ad made by Aam Aadmi Party-led Delhi government. BJP has termed the latest advertisement by AAP as a violation of the Supreme Court’s order.
Aam Aadmi Party-led Delhi Government has AAP’s latest advertising campaign,ad has cost the State’s Exchequer (Delhi’s tax-payers) Rs 1.5 crore for a week’s worth of ad slots, The ad bleeds regression and is blatantly sexist, and that’s us trying to put it lightly. (What were they thinking??????????)
The two minute spot not only looks like its been shot by amateurs on a shoe string budget, who were trying to make something passable as B-grade, but ran out of cash halfway and had to finally settle for a C-grade certification.
Delhi Chief Minister Arvind Kejriwal has been mentioned 11 times in the 120 seconds, that’s a mention or reference to him every 11 seconds. And how many times was the Aam Aadmi Party mentioned you ask? Not. Even. Once.
Najeeb Jung doesnt think about ‘Arvind’ every 11 seconds, you want sane people to do it. No way!
The smartest thing the ad does is toe-the line in terms of not showing Kejriwal’s picture anywhere, after the hue and cry and the consequent Supreme Court ban on netas plastering their faces on state sponsored propaganda material. Just this once, it would have been better if they had, done that instead of putting us through this ordeal.
R P Singh, BJP’s national secretary, mentions that even though Delhi Chief Minister Arvind Kejriwal’s face is not visible in the ad, but the way in which his name has been taken repeatedly portrays him as a ‘messiah of poor’. The ad on the contrary side portrays the other political parties, media and administrative officials as ‘villains’ which is a huge violation of Supreme Court’s order.
Yoga brings harmony in all walks of life and prevents disease & promotes health
Feature
Yoga Day

*Dr. H.R. Keshavamurthy
India is set to celebrate International Day of Yoga on 21st June 2015 to highlight the importance, relevance and usefulness of this ancient Indian technique to the overall benefit of mankind. On December 11, 2014, the 193 member UN General Assembly approved observation of 21 June as “International Day of Yoga” by consensus with a record 177 countries co-sponsoring the resolution. It is a great opportunity for all of us to explore ways and means of propagating this knowledge through multiple strategies.
 It all started when the Prime Minister of India Shri Narendra Modi while addressing the 69th session of United Nations General Assembly (UNGA) on September 27, 2014 extolled the delegates to adopt Yoga. “Yoga is an invaluable gift of ancient Indian tradition. It embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature and aholistic approach to health and well-being. Yoga is not about exercise but to discover the sense of oneness with ourselves, the world and Nature. By changing our lifestyle and creating consciousness, it can help us to deal with climate change. Let us work towards adopting an International Yoga Day”, he said.
What is Yoga
Yoga is essentially a spiritual discipline based on an extremely subtle science which focuses on bringing harmony between mind and body. It is an art and science for healthy living. The literal meaning of the Sanskrit word yoga  is “to add”, “to join”, “to unite”, or “to attach” is derived from the root yuj. In the context of the Yoga Sutras of Patanjali, the root yuj samādhau (to concentrate) is considered by traditional commentators as the correct etymology. The ultimate goal of Yoga is moksha (liberation) though the exact definition of what form this takes depends on the philosophical or theological system with which it is linked. Apart from the spiritual goals, the physical postures of yoga are used to alleviate health problems, reduce stress and make the spine supple in contemporary times. Yoga is also used as a complete exercise program and physical therapy routine.
The aim of Yoga practice (sādhana) is to overcome all kinds of sufferings that lead to a sense of freedom in every walk of life with holistic health, happiness and harmony. The science of Yoga has its origin thousands of years ago, long before the first religion or belief systems were born. Yoga is widely considered as an outcome of the Indus Valley Civilisation – dating back to 2700 BC – and has proven itself to cater to both material and spiritual uplift of humanity. Though Yoga was practiced in the pre-Vedic period, the great sage Patanjali systematised and codified the then existing Yogic practices, its meaning and its related knowledge through Patanjali’s Yoga Sutras. After Patanjali, many sages and Yoga masters contributed greatly for the preservation and development of the field through well documented practices and literature. In early 11th century, the Persian scholar Al Biruni visited India, lived for 16 years and translated several significant Sanskrit works into Arabic and Persian languages. One of these was Patanjali’s Yogasutras. Al Biruni’s translation preserved many of the core themes of Patañjali’s Yoga philosophy, but certain sutras and analytical commentaries were restated. Al Biruni’s version of Yoga Sutras reached Persia and Arabian peninsula by about 1050 AD.
Yoga has spread all over the world by the teachings of eminent Yoga masters from ancient times to the present date. Today, everybody has conviction about Yoga practices towards the prevention of disease, maintenance and promotion of health. Millions and millions of people across the globe have benefitted by the practice of Yoga and the practice of Yoga is blossoming and growing more vibrant with each passing day.
Yoga works on the level of one’s body, mind, emotion and energy. This has given rise to four broad classifications of Yoga: Karma Yoga where we utilise the body; Jnāna Yoga where we utilise the mind; Bhakti Yoga where we utilise the emotion and Kriya Yoga where we utilise the energy(breath or pran). Each system of Yoga we practice falls within the gamut of one or more of these categories.
Yoga sadhanas
The widely practiced Yoga sadhanas are: Yama, Niyama, Āsana, Prānāyāma, Pratyāhara, Dhārana, Dhyāna, Samādhi, Bandhas and Mudras, Shatkarmas, Yuktāhāra, Mantra-japa, Yukta-karma etc. Yamas are restraints and Niyamas are observances. These are considered to be pre-requisites for further Yogic practices. Āsanas, capable of bringing about stability of body and mind, “kuryat-tadasanam-sthairyam”, involve adopting various psycho-physical body patterns and giving one an ability to maintain a body position (a stable awareness of one’s structural existence) for a considerable length of time. Prānāyāma consists of developing awareness of one’s breathing followed by willful regulation of respiration as the functional or vital basis of one’s existence. It helps in developing awareness of one’s mind and helps to establish control over the mind. In the initial stages, this is done by developing awareness of the “flow of in-breath and out-breath” (svāsa-prasvāsa) through nostrils, mouth and other body openings, its internal and external pathways and destinations.

General Guidelines for Yoga Practice
A Yoga practitioner should follow the guiding principles while performing Yogic practices:
·         Cleanliness – includes cleanliness of surroundings, body and mind.
·         Yogic practice should be performed in a calm and quiet atmosphere with a relaxed body and mind.
·         Yogic practice should be done on an empty stomach or light stomach. Consume small amount of honey in lukewarm water if you feel weak. ·
·         Bladder and bowels should be empty before starting Yogic practices. ·
·         A mattress, Yoga mat should be used for the practice. ·
·         Light and comfortable cotton clothes are preferred to facilitate easy movement of the body. ·
·         Yoga should not be performed in state of exhaustion, illness, in a hurry or in acute stress conditions.
·         In case of chronic disease/ pain/ cardiac problems, a physician or a Yoga therapist should be consulted prior to performing Yogic practices.
·         Yoga experts should be consulted before doing Yogic practices during pregnancy and menstruation·
·         Breathing should be always through the nostrils unless instructed otherwise.
·         Do not hold body tightly, or jerk the body at any point of time.
·         It takes some time to get good results, so persistent and regular practice is very essential.
·         Yoga session should end with meditation/ deep silence / Śhānti paṭha.
·         Bath may be taken only after 20-30 minutes of practice.
·         Food may be consumed only after 20-30 minutes of practice.
Benefits of Yoga
Yoga is essentially a path to liberation from all bondage. However, medical research in recent years has uncovered many physical and mental benefits that Yoga offers, corroborating the experiences of millions of practitioners. A small sampling of research shows that Yoga is beneficial for physical fitness, musculoskeletal functioning and cardio-vascular health. It is beneficial in the management of diabetes, respiratory disorders, hypertension, hypotension and many life style related disorders. Yoga helps to reduce depression, fatigue, anxiety disorders and stress. Yoga regulates menopausal symptoms. In essence, Yoga is a process of creating a body and mind that are stepping-stones, not hurdles, to an exuberant and fulfilling life.
The benefits of Yoga in physical and mental well being of the people have been quite established. Incorporating Yoga in to the curriculum of medical education is a much needed intervention. In the context of increasing life-style related health problems, and rising cost of curative treatment, the conventional curriculum guided by Western medicine is no more compatible. Even considering the amount of stress generated among medical and health professionals, Yoga appears to be the only ray of hope for facing the enormous challenges. Every medical college should therefore seriously think in terms of introducing Yoga for the faculty as well as students for disease prevention and health promotion. Some can specialize in therapeutic uses of Yoga.
To conclude, Yoga provides a holistic approach to health and well-being and wider dissemination of information about the benefits of practising Yoga for the health of the world population. Yoga also brings harmony in all walks of life and thus, is known for disease prevention, health promotion and management of many lifestyle-related disorders.
21st June is the International Day of Yoga
*Dr.H.R.Keshavamurthy is the Director of Press Information Bureau, Kolkata

India to sign FTA with Eurasian Economic Union

Indian Commerce and Industry Minister Nirmala Sitharaman and Minister of Trade of the Eurasian Economic Commission Andrei Slepnev sign an agreement during the 2015 St. Petersburg International Economic Forum. (RIA Novosti / Iliya Pitalev)<br /><br />
Eurasian Economic Union (EEU) and India have started negotiations over the free trade zone agreement and signed a framework agreement at the International Economic Forum in St. Petersburg.
“The two regions are big, anything done together should naturally lead to bigger outcomes,” said Indian Minister of State for Commerce Nirmala Sitharaman.
The Eurasian Economic Commission (EEC) Trade minister Andrei Slepnev said the country was ready for a similar deal with Iran soon.
“I think that in general this whole complex of measures forms a clear picture of our priorities for cooperation with partners in the Asian region, which now have the highest growth rate, and generally support the global economy,” he said.Trade between Russia and India fell to $9.5 billion in 2014 compared to $10.1 billion a year earlier, according to the data from Russia’s Ministry of Economic Development.
On May 29 Vietnam became the first country to sign a free trade agreement with the EEU. Russian Prime Minister Dmitry Medvedev then said that around 40 countries were holding talks on some kind of agreement with the union.
The Eurasian Economic Union was established in 2014 based on the Custom Union of Russia, Belarus and Kazakhstan. Armenia became a member of the trade bloc shortly after it was formed. Kyrgyzstan is currently undergoing ratification procedures to join the EEU while Tajikistan is considering membership.RTnews

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