ESPN STAR Sports announces grand plans for ICC World Twenty20 2012
·
Syndicates
broadcast to a record 218 territories across the world
·
Sourav
Ganguly, Sanjay Manjrekar, Nasser Hussain, Wasim Akram, Ramiz Raja and Tony
Greig to join a 18 member commentary panel
·
STAR
Cricket and STAR Cricket HD will showcase all 27 matches from ICC World
Twenty20
·
Special
Live & exclusive telecast of India Pakistan warm-up match on September 17
·
Simulcast
with Hindi commentary for all India
matches; semi-finals and final of the championship on ESPN
New Delhi, August 28, 2012 – ESPN STAR Sports (ESS),
Asia’s number one sports content provider & ICC’s global Broadcast &
Production Partner, shared their plans around the telecast of the ICC World
Twenty20 2012 at a press conference in New
Delhi today. Featuring a star studded panel of 18
commentators for this marquee event, ESS’s presentation will feature experts from
almost all major cricket playing countries thus giving fans the most insightful
and comprehensive experience possible. ESS also announced that it has sold the
syndication rights of ICC World Twenty20 to 218 territories across the world, a
new record in terms of the coverage for this blockbuster T20 cricket world
championship.
In India,
STAR Cricket and STAR Cricket HD will showcase all the 27 matches from the event
live starting September 18 till October 07. Anticipating a lot of interest,
ESPN STAR Sports will additionally telecast the India-Pakistan warm-up match
scheduled for September 17. The sports broadcaster has also planned a simulcast
of all India
matches, semi-finals and the final with Hindi commentary on its ESPN channel.
All matches of the championship will also be streamed on www.espnstar.com with a 5 minute delay.
ESS’s presentation team will include stars like Sourav Ganguly, Sanjay
Manjrekar, Nasser Hussain, Wasim Akram, Ramiz Raja, Tony Greig, Ian
Chappell, Mark Waugh, Russell Arnold, Ian Bishop, Pommie Mbangwa, Damien
Fleming, Simon Doull, David Lloyd, Harsha Bhogle and Alan Wilkins. ESS’s Jatin
Sapru will be the in-studio host along with former English cricketer Dermot
Reeve playing the role of an analyst.
ESS will also feature, for the very first time for an ICC event, a new
Touch Screen cricket presentation tool in its analysis shows around the live
coverage. This will
bring in a new dimension to the way the game is analysed and presented thus
giving fans a fresh perspective of the game. ESPN STAR Sports will do extensive
programming in and around the live telecast. All matches will have detailed pre
and post-match shows.
Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software
India Pvt Ltd, said, “We are committed to offer our fans the most engaging and
compelling experience of the ICC World T20 and our broadcast & presentation
plans truly reflect this. Our star-studded panel of experts from across the
world of cricket along with new-age innovative presentation tools will take
fans closer to the game giving them a very enriching experience.
In terms of on-air sales, we have sold close to 80% of the total
available inventory as on date. We have signed up 2 Joint Presenting Sponsors,
5 Associate Sponsors and another additional 10 corporates for spot-buys on live
as well as pre-post programming. We expect to close a few more within the next
two weeks for a complete sell-out. ”
ICC General Manager – Commercial, Campbell Jamieson, said “The ICC
is delighted with the coverage plan ESPN STAR Sports has put together for this
year’s ICC World Twenty20 Sri Lanka 2012. A High Definition broadcast available
in a record 218 territories including South America
for the first time, means this event will have the best reach for any ICC
Event. I am sure cricket followers, who are not able to travel to Sri Lanka to
watch the tournament, will enjoy the exciting contests in this Nation versus
Nation event through a world-class broadcast coverage.”
The ICC World Twenty20 will be broadcast by ESPN STAR Sports as a part
of its eight-year agreement with ICC. The tournament has stirred up tremendous
interest for cricket fans all over the globe. The broadcaster will also
showcase live semi-finals and finals of the ICC Women’s World Twenty20 2012.
About ESPN STAR Sports
ESPN STAR Sports is a 50:50
joint venture between two of the world’s leading cable and satellite
broadcasters. As Asia's biggest sports content
provider, ESPN STAR Sports combines the strengths and resources of its parent
companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to
deliver a diverse array of international and regional sports to fans across
multiple platforms.
ESPN STAR Sports features a
comprehensive portfolio of multimedia assets including its television networks
(ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband
network (ESPN Player), digital content services (espnstar.com,
mobileESPN), and its on-ground Event
Management Group with the aim to engage and entertain sports fans anytime,
anyplace.
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