Delhi, 7th
August 2012: Dish TV the pioneer and market leader of India’s DTH
industry brings yet another unique technology, “Dish+”, India’s
first standard definition box with unlimited recording facility. Dish+ is
positioned at a highly consumer friendly and competitive price of Rs. 1690
(against all other SD boxes at Rs 1590)with a 4 GB
pen drive free as promotional offer.
Post VCR there is no recording device available with consumers and there is a
huge vacuum to fulfil the consumer need. Dish+ fulfils the ‘need gap’ of
recording facility for the consumers.
Speaking
on the launch, Mr. R.C Venkateish, Chief Executive Officer, Dish TVIndia,
said “Being pioneers and market leaders we have constantly reinvented and
redefined the market with thought leadership to be ahead of the pack. Dish+ is
being launched in 42 cities of Phase I and Phase II of digitization and will
clearly demonstrate Dish+ as a better alternative for all viewers who will
shift from analog to digital.”
Mr. Salil
Kapoor, Chief Operating Officer, Dish TV India, emphasizes “Dish+ is a comeback of recorders in the living room and is a clear
differentiator vis-à-vis other alternatives including digital cable. Its highly
competitive launch price will position it as a preferred option amongst all DTH
buyers”.
Dish+
has been designed with fine detailing, curved edges with sleek and modern
looks. The unique feature of Dish + is its compatibility
with any USB device enabling consumers to simply plug and play an existing
USB stick/ HDD, and build an entire genre based library of their
favorite program.Dish+ offers unmatched
advantage of recording on SD. Dish+ is user-friendly with features like
"plug-n-play" through an external USB device. This enables all
benefits of a traditional DVR like recording and playing back programs, Pausing
or Rewinding live TV, different play-back positions, event based recording
(EBR), time based recording (TBR) and so on.
About
DishTV India
DishTV
is India’s largest direct-to-home company and part of the biggest media
conglomerate – Zee Group. DishTV has on its platform 400+ channels and services
including 21 audio channels with 13.4 million subscribers, which is growing.
The company has a vast distribution network of about 1400 distributors and
55,000 dealers that spans around 6600 towns across the country. DishTV has 24*7
call centres with 1600 seats in 11 different languages to take care of
subscriber requirements at any point of time.
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