obe Launches Creative Suite
6 in India; Transforms the Creative Process
Adobe CS6
Products Drive Continued Innovation Across Indian Creative Markets
New Delhi, India — April 24, 2012
— Adobe Systems
Incorporated (Nasdaq:ADBE) today announced the ultimate toolkit for design, web
and video professionals with the unveiling of Adobe® Creative Suite® 6 product
line in India. Powerful new releases of 14
CS6 applications and four Creative Suites – Adobe Creative Suite 6 Design &
Web Premium, Adobe Creative Suite 6 Design Standard, Adobe Creative Suite 6
Production Premium; and Adobe Creative Suite 6 Master Collection – drive home
Adobe’s continued innovation across creative markets.
“Designers
get a ton of innovation with CS6 with milestone release across all our flagship
products,” said David Wadhwani, Senior Vice
President, Digital Media at Adobe. “With CS6 we’re also introducing new
products, new mobile workflows and advanced publishing capabilities that show
we are laser-focused on ensuring design, web and video pros have everything
they need for the delivery of high-impact content and apps.”
The release
is particularly significant for the large Indian creative community, which is riding
a wave of digital content, media and connectivity proliferation in the country.
India’s Media and Entertainment industry is expected to register a CAGR of 15
percent to reach INR 1,457 billion by 2016, according to a recent FICCI-KPMG
Report. The imminent arrival of nationwide 4G network connectivity along with
affordable tablet devices are expected to generate significant tailwinds
fueling growth in digital content creation and consumption.
“Adobe CS6
release has come just ahead of what is likely to be a period of unprecedented
new opportunities for the Indian creative industry. This release includes what
the creative professionals will need to bring their vision to life and manage
how and where it is delivered to the end audience – whether on smartphones,
tablets, the desktop or through traditional media,” said Umang Bedi, Managing Director – South Asia, Adobe Systems. “Adobe
is a leading provider of HTML tools, enabling designers to work efficiently and
effectively, creating across devices and platforms such as iOS, Android,
Windows Mobile or Symbian.”
Expressing
his views on the launch of Creative Suite 6 in India, Naresh Malik, Global COO – Media & Creative Services, Reliance
MediaWorks said, “The prospect of being able to produce an outstanding
piece of creative work at a much faster pace, for myriad content consumption
devices and platforms, and share it with the world at the click of a button, is
transforming the creative process across industries. At Reliance MediaWorks, we
are leading this transformation to deliver cutting-edge film post production,
global imaging, creative as well as production services and have partnered
closely with Adobe, leveraging their Creative Suite portfolio. We find
ourselves at a very exciting time in the history of entertainment and
creativity, and are equally excited about the possibilities Adobe’s Creative
Suite 6 holds for taking the creative process into a new realm altogether.”
"Adobe
has a winner on its hands yet again. The upgrades and the new features in
Creative Suite 6 are not only innovative but immensely compelling, especially
to a diversified media group like ours. Our teams cannot wait to leverage the
entire range of exceptional features that this suite of products has to offer,”
said Kushal Ruia, Creative Head, ACK
Animation Studio.
Major
CS Upgrades and All-New Muse Anchor
Landmark Launch for Designers
The performance and workflow
enhancements in Adobe Photoshop CS6 (see separate press release), InDesign CS6
and Illustrator CS6 will result in significant time savings for print, web and
mobile projects.
·
In Photoshop CS6, designers will
experience incredible performance, powered by the Adobe Mercury Graphics
Engine, enabling near instant results from essential editing tools, including
Liquify, Puppet Warp, Transform and Lighting Effects.
·
Adobe has built on Photoshop’s
breakthrough Content-Aware capabilities with advanced new Content-Aware Patch
and Content-Aware Move features.
·
Illustrator
CS6 debuts a revamped modern interface and features include a new Image Tracing
Engine, Pattern Creation and Gradient Strokes.
The Mercury performance system delivers speed and stability, including
64-bit support for Mac OS and Windows.
·
InDesign
CS6 continues to blaze a trail in publishing, streamlining the creation of
multiple layouts from a single set of content with new Adaptive Design Tools –
Alternate Layout, Liquid Layout, Content Collector Tools and Linked
Content.
·
A brand new application, Adobe
Muse, a radical new tool that enables designers
to create and publish HTML5 web sites without writing code, was also announced
today.
Adobe Doubles-Down on HTML5
Tooling for Web Professionals
Innovative new workflows and capabilities
across Adobe tools simplify the creative process for today’s web designers,
developers and interactive professionals.
·
Web pros can conveniently
integrate HTML5 animations, created with Adobe Edge Preview, into their
Dreamweaver projects, driving home Adobe’s leadership in tooling for the HTML5
web standard.
·
Dreamweaver
CS6 addresses the challenge of responsive web designs with the ability to build
fluid grid layouts replacing the tedious manual process of creating and
configuring separate CSS-based interfaces for phone, tablet and desktop.
·
Through
direct integration with Adobe’s recently announced PhoneGap Build service,
Dreamweaver CS6 helps round out a Web professional’s skillset and enables them
to produce native mobile applications for multiple platforms.
·
Flash
Professional CS6 users can easily translate and transition their skills to
HTML5 using the Flash Professional Toolkit for CreateJS. Flash Professional CS6 also helps designers
to create exciting and impactful gaming experiences and advancements include
the ability to generate sprite sheets that improve workflows and performance.
·
Pre-built
native extensions and new packaging options, leveraging the latest Adobe Flash
Player and AIR runtimes, help expand and ease app delivery to Android and iOS
devices.
Production Premium CS6 Pushes
Boundaries of Video Creativity
Redesigned by and for video
editors, with major performance enhancements, the tools included in Adobe
Creative Suite 6 Production Premium set a new standard in professional video.
·
With dozens of new features Adobe Premiere Pro
CS6 is the hub of any professional video workflow, featuring a sleek new
editing environment. The powerful Adobe
Mercury Playback Engine now supports OpenCL
on MacBook Pros.
·
The most significant After Effects release in a
decade, After Effects CS6 is faster and more responsive than ever. With Global
Performance Cache, previews are saved and ready to go— cutting the time spent
bouncing between projects.
·
New to Production Premium are Adobe® Prelude™
CS6, which streamlines logging and ingest workflows in post-production, and
Adobe SpeedGrade, which contains powerful finishing tools for film finishing
and color grading.
·
Adobe
Audition CS6 accelerates audio post-production: real-time clip stretching makes
it simple to stretch clips to fit an edit; and Automatic Speech Alignment
introduces a powerful new engine for automated dialogue analysis.
·
A new 3rd party API for hardware integration –
Adobe Mercury Transmit – allows broadcast video monitoring to connect directly
into the Mercury Playback Engine via third-party cards from AJA, Blackmagic
Design, and Matrox.
“The urge to be
creative is ubiquitous, and harnessing the creative spark, in everybody from
school children to creative pros, has never been more important,“ said Shantanu
Narayen, CEO at Adobe. “Everyone has the potential to create, and wherever,
whenever inspiration strikes, Adobe will be there to help capture, refine and
publish your ideas.”
Pricing
and Availability
Adobe Creative Suite 6 products are
scheduled to be available within 30 days. They will be available through Adobe
Authorised Resellers and the Adobe Online Store at http://shop.adobe.com/in.
The estimated street prices (ESP) for the Creative Suite products are expected
to be INR 1,56,577 for CS6 Master
Collection, INR 1,14,421 for CS6
Design and Web Premium, INR
1,14,421 for CS6 Production Premium and INR
78,288 for CS6 Design Standard. Upgrade pricing and volume licensing are
available. Taxes as applicable.
Education pricing for students,
faculty and staff in K-12 and higher education is available from Adobe
Authorized Education Resellers. For more information regarding education volume
licensing for higher education and K-12 institutions please visit: http://www.adobe.com/in/education.html
For more detailed
information about features, OS support, upgrade policies, pricing and
international versions please visit:
For
updates and news about Adobe India, find us on Facebook: www.facebook.com/adobeindia and follow us on Twitter: @AdobeIndia
About Adobe Systems Incorporated
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