TOURISM COUNCIL OF BHUTAN APPOINTS CHARSON
ADVISORY
AS INDIA REPRESENTATIVE
TCB to intensify
marketing and public relations activity
Mumbai, 21st January 2013: Tourism
Council of Bhutan – the
government body responsible for marketing, planning, regulating and monitoring
tourism in Bhutan has appointed Charson Advisory Services Pvt. Ltd. as their
India representative office. This is the
first time that Bhutan will be represented in India.
Charson
Advisory headquartered out of Mumbai is India's one of the leading destination
marketing, brand management and public relations agencies dedicated to the
Indian travel and tourism industry. The
company boasts of a diverse range of travel and tourism related clients that
include tourism boards, travel search engines and the hospitality sector.
Charson Advisory will be responsible for carrying out marketing initiatives,
trade industry relations, media networking and public relations activities in
India on behalf of Tourism Council of Bhutan.
Commenting
on their heightened presence in India, Mr. ThujiDorjiNadik, Acting Managing
Director for the Secretariat of the Tourism Council of Bhutan commented, “We
have always felt close to India on account of our proximity to the country, its
people and association through trade and tourism. Given the importance and
potential of the Indian outbound market,
we have entrusted Charson Advisory with the responsibility of further
strengthening Bhutan's relationship with Indian travel trade community,
travelers and developing new niche market segments.”
In
the year 2011, Bhutan received 65, 756 high-end visitors with a growth of
56.65% over year 2010 and this does not include 35,077 regional tourists coming
via land. As part of the mandate to further enhance the image and intrigue in
the destination, Charson Advisory plans on amplifying Bhutan’s diverse tourism
product offerings through trade industry training workshops, marketing and
communication activity management, familiarization visits for the trade and
media in addition to disseminating brochures, industry newsletters, press
releases and solving consumer queries.
On
being appointed as the representative office, Carl Vaz, Chairman & CEO of
Charson Advisory, commented, “We are immensely proud to have been selected as
Tourism Council of Bhutan’s India representative office. Our aim will be to
promote various strengths of Bhutan by focusing on the luxury market segment by
highlighting the culture and heritage, sports and wellbeing aspects of the
destination. Given the burgeoning
outbound market in India, we are confident of increasing the number of quality
Indian tourist arrivals into Bhutan through active cooperation of the Indian
travel fraternity.”
Further commenting on their niche segment
promotional strategy, SonaleeVaz, Managing Director of Charson Advisory said,
“Bhutan is a relatively unexplored and romantic destination for Indian
honeymoon segment. With its unique blend of diverse ecology and culture,
coupled with the increasing trend of Indians wanting to escape to international
locales, Bhutan makes for the perfect choice.
We aim to also promote Bhutan as a wedding destination in the short haul
segment. We will also concentrate on working closely with the Indian travel
fraternity to launch more qualitative and diversified packages in time for the
honeymoon and wedding season.”
About Tourism Council of
Bhutan:
The tourism industry in Bhutan is
relatively young having been initiated only in 1974 at the time of the
coronation of the fourth King. In 2008, realizing the importance of a
multi-sectoral approach towards tourism development, the Department of Tourism
was granted autonomy under the chairmanship of the Prime Minister and renamed
the Tourism Council of Bhutan. The Tourism Council of Bhutan is mandated with
the following functions and responsibilities: Tourism Planning & Policy,
Regulation and Monitoring, Facilitation and Co-ordination, Marketing and
Promotion, Development of Tourism Products & Services and Human Resource
Development.
For
further information, please contact:
Mehrin Shamsi
Charson
Advisory Services Pvt Ltd
1104,
Arcadia, 11th Floor, NCPA Street, Nariman Point, Mumbai 400021, INDIA
Tel:
+91-22-65172273 Email: exec.office@charsonadvisory.com
DamchoRinzin
Tourism Council of Bhutan
Tarayana Centre, Chubachu
P.O Box No 126
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