IOS had already signed hockey stars Sandeep Singh, Sardar Singh and Shivendra Singh earlier this year and has a subsisting long term agreement with 5 time world boxing champion Mary Kom. The signings are in keeping with IOS’s proud track record of working with sportspersons outside cricket and generating some of the largest endorsement deals for these celebrities. IOS had identified the potential in Vijender as far back as 2005 and had exclusively promoted and managed him up to 2009. In addition, IOS has also previously managed Olympic medalist Sushil Kumar and continues to work closely with other leading athletes in the country. The new arrangements make IOS India’s foremost sports talent management agency with the largest pool of sports stars under exclusive management at one time.
Speaking on the new associations, Mr. Neerav Tomar, Managing Director & CEO of IOS said “We are extremely proud of these associations and look forward to bringing our experience and expertise to bear in building the profile, image and brand of these athletes and then connecting each of these athletes with the brand that best suits their unique characteristics so that the endorsements that we bring to them suit their brand identity. We look forward to working with these super stars of Indian sports and welcome them to the IOS family”.
The relationship with IOS would permit these sportspersons to concentrate solely on preparing for the upcoming Olympics, without worrying about marketing or public relations activities. Speaking about the new relationship, Bharat Chettri, Captain of the Indian national hockey team said “It is great to tie-up with company like IOS. With our focus solely on preparing for Olympics, it is a relief that our interests are looked upon by such a professional sports marketing firm, which has already done a fair bit in terms of commercial endorsements for our team mates”.
Ronjan Sodhi too expressed his pleasure in joining hands with IOS. “IOS’s track record in the industry is impressive and it was ultimately their previous accomplishments which convinced me to enter into an association with them. I look forward to a long and successful association”.
Krishna Poonia, currently training in the United States also expressed herself on this association, saying “This young and dynamic team is full of energy, ideas and belief and I know that if I can perform on the field, IOS will leave no stone unturned in performing off the field on my behalf”.
“I am excited at joining hands with IOS and look forward to building a strong profile and brand for myself going forward”, said Yogeshwar Dutt on the occasion of this announcement.
About IOS
IOS Sports & Entertainment (P) limited is a leading sports management company headquartered in Delhi. In addition to the management and promotion of sports and entertainment celebrities, IOS is engaged in conceptualizing, planning and managing recognized sporting properties and events, by offering customized consulting & marketing services geared towards ensuring uncluttered brand recall for a diverse portfolio of clients, advising on and organizing public relations & media interactions, arranging sponsorships for both individual athletes & events and engaging in the sale and purchase of television and other media rights. IOS’s businesses include Talent Management, Consulting & Marketing, PR & Media, Event Management, Rights Management, Infrastructure Development & Management and Sports Tourism & Hospitality. Please visit www.iosindia.com for more.
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