Wednesday, 16 September 2015

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WEDNESDAY, SEPTEMBER 16, 2015
Big Magic
LATEST NEWS & FEATURES
Lower inflation comes as good news to many key consumer-driven sectors as it leaves more money for discretionary spends in the hands of consumers especially during the festive period, leading brand categories like automobile, consumer durables, mobile to increase their ad spends
 
itv Network
GSK reviewed its media account two years ago, deciding to split it between GroupM and Omnicom
 
IBC24
Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year
 
iprospectc2
Bana had been with Madison for four years. Her next destination in not known
 
Brand Views PR sees 18% growth; utilization of editorial platforms like authored articles, columns, spokesperson profiling & quotes, interviews and other such initiatives are seeing an upward trend
 
Abhay Ojha, Executive Vice President, Head Sales & Marketing, News Nation Network recounts the journey of News Nation, its DNA and plans for the channel looking ahead
 
#WeAreTheReaders has generated positive sentiment on Twitter
 
TODAY'S OTHER HEADLINES
INDUSTRY BRIEFING
  1. Aaj Tak sets tone for Bihar elections with Panchayat Aaj Tak
  2. Alankar Mahtolia & Sreekanth Hariharan win Benadryl BIG Golden Voice
NEWS FROM LATEST IMPACT
Net Neutrality: Why Marketers Should Care
While the focus of the exploding debate is mainly on the sell side of online transactions right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines more...
JOBS ON JOBS & CAREERS
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