HP transforms traditional wedding albums with the first ever video album concept
Preserve your memories with unique special effects and 3D albums
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New Delhi, 4 January 2013: Hewlett Packard, the leader in the Imaging and Printing industry, today unveiled its innovative digital printing technology through a creative display of state-of-the-art applications at the Consumer Electronic Imaging Fair (CEIF) 2013.
Announcing a major innovation in wedding album printing, HP showcased the concept of video albums.  With the help of augmented reality software Aurasma, the HP team displayed video which can be directly played from a printed wedding album on to the screen of a scanning device.
HP also displayed 3D albums that can be printed on an HP Indigo press. Other innovations introduced by HP include special effects like the raised print, which is now available on HP Indigo digital press.
The wedding industry in India continues to grow. Looking at the annual growth rate, this industry on its own increases by 25% each year. Global tourism industry is wooing well-heeled Indian brides and grooms, looking for exotic locations or once-in-a-lifetime experiences to make their wedding memorable. The exotic destination and theme weddings continue to increase the demand for unique wedding albums that are fast becoming a lifestyle accessory.
Keeping in mind the requirements and demands of customers during Indian wedding season, HP has consistently updated its portfolio with new technologies and applications. HP has already brought to its customers innovative and stylish wedding photo albums which last for more than 200 years. These albums are one third the weight of traditional albums and can be customized into miniature photo books. This year HP has changed the game once again with the big and beautiful 29 inch album, which is a bold statement in itself.

“HP has always led the innovation in the digital printing industry with a constant introduction of new possibilities in digital printing. Our innovations being showcased at the CEIF this year reinforce our strong legacy and offer new and profitable ways for our partners to generate business in the times to come,” says Mr. A. Appadurai, Country Manager, Indigo & Inkjet Solutions, HP India.
 Wedding albums printed on HP Indigo Digital Press spells profitable opportunities for commercial photographers and photo-labs as they can be delivered with fast turnaround even in the peak season. This brings opportunity for photographers to reap immediate benefits, thereby increasing there working capital rotation and business profits.
HP is catering to the transformation of market needs with innovations in products and services, and commitment to executing plans that benefits the whole eco-system of Consumers – Photographers – Labs – Manufacturers.
“Be it a collection of holiday pictures, family photos, your wedding pictures or any other memories you want to capture in an album – it’s all possible with HP’s reliable and efficient printing technology portfolio,” added Mr.Appadurai.
CEIF 2013 is the world’s third largest photography trade show, expected to attract more than 1 million international visitors and is being held at PragatiMaidan, New Delhi.
At the exposition, HP showcased the Flagship HP Indigo 5600 Digital offset press which offers addition of new markets in plastic cards, graphic overlays and high-quality imaging on synthetic substrates. Also being featured is the HP Indigo 7600 Press which is the fastest 13 x 19 inch format digital sheetfed press in the market. The HP Indigo 7600 Digital Press is the only digital sheetfed press that can print four million color pages every month and is expected to be a big hit at CEIF. Both machines will be put up on display for LIVE demonstrations of the various printing applications.
The HP Indigo 7600 is the fastest sheet-fed digital press with breakthrough productivity of up to 160 ppm and is also the most productive and profitable press available in the market today.
About HP Indigo 5600
HP Indigo 5600 is one of the most versatile machines in the world today which takes printing to the next level as it helps customers streamline turnaround time and offers a wide range of publishing solutions, from short-run to on-demand printing.
Customers can use this press to enter new markets in plastic cards, graphic overlays and other applications using a “one-shot” ink laydown feature that provides high-quality imaging on synthetic substrates. Most of the features launched in 5600 are backward compatible on the 5500 press as an upgrade; this would enable over 50 Indigo 5500 users to get into newer markets.
About HP Indigo 7600
The HP Indigo 7600 Digital Press delivers fast production speeds andincreases output by 33% to 160 pages per minute for most image-rich color jobs, significantly reducing turnaround time and production costs. It’s equipped with new special effect capabilities—including raised print and textured effects—expands opportunities to deliver high-value applications.
Designed to produce up to four million color pages per month with higher profitability, the HP Indigo 7600 Digital Press is enabled by HP Indigo’s liquid ElectroInk technology and unique digital offset process. HP Indigo prints are of the highest quality, matching or even exceeding offset, allowing them to be used interchangeably.
About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
Editorial Contacts:

SeemaDawar,
HP India
+91 124 2726285              
seema.dawar@hp.com

Shruti Sharma,