Adobe Partners with Aditya Educational Institutions to impart creative skills to students First South India Center of Excellence at the institution established under Adobe Creative Technology Academy (ACTA) initiative India, New Delhi. —January 07, 2014 — Adobe and Aditya Educational Institutions, South India’s leading higher education institution, today announced a strategic tie-up to help students gain industry-ready skills by setting up the first Centre of Excellence (CoE) in South India. Founded under the Adobe Creative Technology Academy (ACTA) initiative, the CoE will provide an industry leading integrated program on Adobe software, curriculum, support and certification resources, which will be integrated into the educational institution’s curriculum. As a result, students gain hands-on experience with the latest technologies and develop skills to help them excel in the 21st century workplace. Under this agreement, students of Aditya Educational Institutions will also have the opportunity to sit for the Adobe Certified Associate (ACA) examination and obtain a certificate on some of Adobe’s leading tools including Adobe Photoshop, Illustrator, InDesign and Dreamweaver. Satish Reddy, Vice Chairman, Aditya Educational Institutions said, “In keeping with our vision of constantly enriching the knowledge of students and enhancing the quality of education, this partnership with Adobe is a welcome initiative. We are glad our educators and students will now get an opportunity to equip themselves with the latest in digital technology under Adobe’s ACTA initiative. Adobe technology will help hone the skill set of students enabling them to be industry-ready. The tie-up with a world-class organization like Adobe will help the students in an efficient way to discover new technologies and enable them to be ready for the job market,” he added. Commenting on this collaboration, Kulmeet Bawa, Head Enterprise Sales, Adobe South Asia said, “Adobe’s ACTA initiative is an endeavor to validate our commitment to transform India’s higher education landscape. Through this association, we hope to help Aditya Educational Institutions in fulfilling their vision of offering students an enhanced learning and a creative experience.” “In a survey conducted by Adobe across India, 41% of educators responded that they need more tools and training to help them promote creativity in the classroom. This collaboration will help address this gap. New features and updates in Adobe Creative Cloud will enable students and educators to keep up to date with the most leading-edge technology and features, with access to the latest tools to help build a successful career,” added Kulmeet Bawa. For updates and news about Adobe India, like us on Facebook.com/AdobeIndiaStudents and follow us on Twitter@AdobeIndia. About Aditya Educational Institutions Aditya Educational Institutions is a pioneer in creating technocrats with a host of knowledge imparted at various levels. Aditya is committed to excellence in quality training of innovative technologies for the future offers a high-quality experience for its students. About Adobe Systems Incorporated