Tourism Ministry received first prize at
Golden City Gate Awards Ceremony for “Find What You Seek” film
India
has bagged 1st prize for “Find What You Seek” film at Golden City Gate Tourism award
from International Tourism Bourse (ITB), Berlin in the category of Best
Electronic Media Campaign. The Golden City Gate is an international film, print
and media contest for the tourism industry. The Awards ceremony is held every
year at ITB Berlin, the world leading travel trade show.
The
competition provides all tourism advertisers to participate in the contest for
presenting their new creative’s. All entries are assessed by 45 independent
international expert jurors with strong industry background.
Dr. K. Chiranjeevi, Hon’ble Minister
of Tourism had launched the new campaign “Find What You Seek”, the second phase
of Incredible India Campaign at WTM 2012 along with the new Domestic Campaign
“Go Beyond”. By launching new campaign,
the Ministry of Tourism has made a paradigm shift by shifting the focus from
destinations and products to consumers (travelers).
“Find What You Seek” is the second phase of
Incredible India campaign and it is basically a campaign to highlight that
India as a tourist destination has something to offer to everybody. The
tourists from the world can find their destination or product of desire in
India like heritage sites, forts, beaches, backwaters, lakes, mountains,
adventure, wildlife, culture, festivals, medical, wellness, MICE, religion or
shopping.
You Tube link; http://www.youtube.com/watch?v=NaA1cyJnOjU
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