Go enters the UHT milk category with two variants

• Go enters the Rs.1400 cr ‘UHT milk’ war
• To take on big players with its two UHT variants Double toned and Slim milk

Delhi, September 4, 2012:  Parag Milk Foods (Pvt.) Ltd, one of the largest private dairy player and manufacturer of leading brands Go (cheese, Yoghurt etc) and Gowardhan (Milk, Ghee, Paneer etc) today launched Go Milk a 100% natural & zero preservative UHT milk. This milk is available in two variants, “Go Milk” and “Go Slim”.

Speaking on the occasion, Mr. Devendra Shah, Chairman, Parag Milk Foods Pvt. Ltd said, “The key objective in entering the UHT milk space is to cater to the growing needs of young consumers, who seek safety, nutrition & convenience. Increasing urbanization and working women profile will increase the demand for safe, convenient and ready – to – drink milk in India. With UHT milk being safe and ready – to drink – without the need of boiling, its popularity among urban households is expected to increase significantly in the near future.”

Mr. Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd further asserted, “Parag Milk Foods Pvt Ltd has great plans for the Go and Gowardhan range of dairy products. Our vision is to be seen as the fastest growing & most innovative dairy producer in the sector. The UHT Milk launch is one such step in that direction. We plan to improve our sales through new product launches and constant innovations. With launch of UHT Milk under Go brand, we are further expanding the product basket under the brand portfolio and also extending the reach of Go brand beyond urban Cheese consumers to much diverse consumers in the hinterland of the country.”