Panasonic associates with CEAMA for India’s biggest consumer electronics fair:
HOME ELECTRONICS SHOW 2012
Three-day long exhibition showcasing breakthrough innovations from biggest brands

22nd October 2012, New Delhi: Consumer Electronics and Appliances Manufacturers Association of India (CEAMA) today, announced the inaugural edition of Home Electronics Show (HES)– India’s biggest ever exhibition of consumer electronics, home appliances, ICT, and Digital Lifestyle Products. This three-day, high energy extravaganza will be held from 26th to 28th October 2012 at Hall 14, Pragati Maidan, New Delhi.

Home Electronic Show 2012 is being supported by Panasonic as its Presenting Sponsor, powered by Samsung; and LG, Blackberry and Haier as Associate Sponsors. As the biggest consumer technology tradeshow in India, HES 2012 will showcase products from some of world’s biggest manufacturers, developers and suppliers of consumer technology hardware from key sectors including Audio, Appliances, Computer Hardware, Connected Home, Digital Imaging, Electronic Gaming, Emerging Technology, Lifestyle Electronics, Telecommunications and Wireless Technologies.

Speaking on the occasion Mr. Anirudh Dhoot, President CEAMA said, “We are launching this international trade show which would offer an unprecedented opportunity for the global consumer electronics industry to exhibit and explore one of the most dynamic and fastest growing economies in the world- India. HES 2012 will create a cost effective and unified platform to showcase products, offerings, capabilities and innovations to the Indian consumers. We want this to be an annual event and become a platform for brands in our country to showcase their unique innovations. We are extremely proud to present this show and would like to thank all our sponsors and associations for their support in making this happen.”

Speaking about the association, Mr. Manish Sharma, MD, Consumer Product Division, Panasonic India said, “We are delighted to be associated with CEAMA for Home Electronics Show 2012. This is first-of-its kind event in India aimed to bring together consumer electronics giants to showcase their best in products, technology and innovation. HES 2012 will give us an international scale platform to showcase our consumer products portfolio.” He further added, “This year, we are targeting Rs. 5,500 crore turnover from consumer product division out of the total target of Rs. 10,000 crore for Panasonic India. We have done an investment of Rs. 400 crore for this division alone on advertising, promotion and brand building initiatives.”

The show will witness Panasonic products such as VIERA Smart TV with latest smart apps, Home Theatre Systems with 3D gaming, Lumix digital cameras and lenses for every photographer’s delight, Eco-friendly Refrigerators, Microwave Ovens, recently introduced Blue water purifiers, air purifiers, personal grooming and beauty products and the Econavi inverter technology.

Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.

About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.

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