Thursday 19 April 2012

Does CSR add to brand value?

Dear N K Sagar,

Vol. 8 Week 16 | 18 April 2012    
HIGHLIGHT



Upcoming briefing in Hong Kong: The Business Perspective: Serving Our Elderly in 2 May 2012

In this CSR briefing, we will provide an overview of the ageing population in Hong Kong. There will be examples of how serving the elderly has become part of business’ strategic community investment. We will discuss how and why the community investment programme was developed, its impact for the community and business, and highlight the challenges that a business faces when developing their community investment programme.

Check out more details here.


Business Strategy and Social Responsibility

Still open for last minute registration: The next module of the Professional Master’s in CSR, which can also be taken as a ‘stand-alone’ course, will be delivered in Bangkok from Friday 27th to Monday 30th April, 2012. The module will examine strategies to demonstrate how CSR can be an agent for change and discuss available frameworks, standards and guidelines. It will provide participants with professional competencies to develop meaningful CSR strategies and enhance business reputation, brand and trust through a strategic approach to sustainability and CSR. Participants will also gain skills to manage a sustainability reporting process and develop comprehensive stakeholder communications as a valuable tool in responding to increasingly sophisticated stakeholder scrutiny.

Interested applicants can visit www.csrcenter.ait.asia or email csrcenter@ait.asia for further details.



ARTICLES


Taking a lead on sustainability: The Accor PLANET 21 initiative

At CSR Asia we have long argued that there needs to be a link between CSR and the core business strategy of any organisation. We argue that a company can enhance its competitiveness and trust by demonstrating leadership in its industry on ... Read more


Does CSR add to brand value?

One of the most frequently asked questions I hear is ‘what is the link between CSR and brand value?’ – and the follow-up ‘How do I measure this?’ There are thousands of studies out there to address this – but none which give a definitive ... Read more


Getting Our Priorities Right – Cleaner Air in Hong Kong

Recently in the South China Morning Post there has been a discussions about the issue of air quality in Hong Kong. It pointed out that the strange thing about Hong Kong’s poor air quality is that a lot of people are relatively unconcerned ... Read more



NEWS

There has been growing push on listed companies worldwide to issue sustainability reports. Some critics have said that this may lead ...

Read more

On January 30, 2012, Toyota Motor Corp. introduced the Prius Plug-in Hybrid, a new plug-in hybrid vehicle (PHV) to Japanese consumers. ...

Read more


Training - "Reporting and Communications"
April 17, 2012
Malaysia

Briefing - "The Business Perspective: Serving Our Elderly" May 2, 2012
Hong Kong

Training - "Investing for Impact: Tools and Approaches for Community Investment"
May 29, 2012
Hong Kong

CSR Asia Summit 2012
September 18-19, 2012
Beijing











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Opinions reflected in the articles are those of the author and do not necessarily reflect the views of CSR Asia.

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