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	Mediterranean Corridor enhancement programme is revealed Even in tough times, the Spanish government is committed to expanding rail networks and retaining their reputation as leading investors in public transit in Europe. Following the October 2012 announcement of a €4·7bn investment in rail for 2013, details have now been released... read more ›
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Advances in Digital Publishing Technologies Help Brands Tap into Mobile Consumers

Shopping and Catalog Apps Provide More Tailored Experiences than Mobile Browsers

INDIA — Jan. 23, 2013 —  Increased consumer interest in using shopping applications means retailers must adapt to meet the rising expectations for specialized mobile shopping experiences, according to research released today by Adobe Systems Incorporated. The U.S. study, 2013 Digital Publishing Report: Retail Apps & Buying Habits reveals insights on perceptions and attitudes toward mobile shopping using retail apps and browsers, providing new direction for retailers to develop their digital publishing strategies. The research is based on an online survey with a nationally representative sample of 1,003 consumers who own a smartphone and/or tablet.

The survey results indicate that tablet users (55%) are almost twice as likely as smartphone users (28%) to use their device to purchase products and services. Across both mobile platforms, the use of retail apps and catalogs is increasing – more than half of all mobile shoppers are likely to make a purchase using a shopping app in the next year (56% of smartphone shoppers and 60% of tablet shoppers).

The findings also reveal that retail and catalog apps are rapidly catching up to mobile browsers as a viable shopping channel: nearly half of all mobile shoppers are interested in using apps instead of a mobile browser (45% of tablet shoppers and 49% of smartphone shoppers). Smartphone shoppers cite the slow speed of browsers and the ease of navigation on apps as reasons for their interest in using apps and digital catalogs. Of people who don’t currently shop on mobile devices, one in four intends to use mobile apps to shop in 2013.

“Our research shows retail apps and catalogs serve different purposes on tablets and smartphones, providing value to the consumer depending on the device they’re using,” said Terry Fortescue, director of product marketing, Digital Publishing at Adobe. “Using Adobe Digital Publishing Suite, leading companies like Sotheby’sand ASOS are producing tablet and smartphone catalog apps to engage customers with their brands and bring their content to life as shoppers become increasingly mobile.”

Retail Apps & Catalogs Increase Brand Affinity

Retail apps and catalogs provide a platform for retailers to develop deeper connections with their customers. Survey results show 67% of tablet and smartphone shoppers only use apps for their favorite stores. Additionally, 38% of tablet shoppers and 42% of smartphone shoppers responded that app interactions strengthened their connection to the brand, providing a chance for retailers to foster more meaningful relationships with their most valued, repeat customers.

Friends and Social Media Influence Mobile Shopping

When asked what influences their mobile purchasing decisions the most, a significant majority of respondents (88% of tablet shoppers and 87% of smartphone shoppers) named their friends as the primary influence, followed by emails from the retailer, online ads and videos and Facebook. Similarly, respondents share opinions of new apps with their friends in-person (53%), via Facebook (21%) and in email (19%). The data shows that a recommendation from a trusted friend is most valued, which creates the need for social sharing features in retail apps and catalogs – such as sharing products, reviews and news – to be effective in driving purchases and app downloads.

Shoppers Value Function and Overall App Experience

While money-saving offers are the most highly valued app characteristic for all mobile shoppers (52% of tablet shoppers and 67% of smartphone shoppers), tablet shoppers also want interactive images and slideshows (49%) that help them better understand product offerings in a virtual environment. Conversely, smartphone shoppers want the ability to locate physical stores through an app (60%), as well as take advantage of geo-based offers. This demonstrates the distinct roles retail apps and catalogs play for different devices, such as the desire to obtain comprehensive product information on tablets and the considerable potential for smartphone apps to drive in-store purchases.

About 2013 Digital Publishing Report: Retail Apps & Buying Habits
The data points referenced above come from a study commissioned by Adobe, produced by research firm Edelman Berland and conducted as an online survey among a nationally representative sample of 1,003 American adults, 18- 54 years old who currently own a smartphone and/or tablet. Interviewing took place from Nov. 28 to Dec. 3, 2012. The margin of error is +/-3.1%.

For more information on the research results visit 2013 Digital Publishing Report: Retail Apps & Buying Habits and 2013 Digital Publishing Report: Retail Apps & Buying Habits Infographic.

About Adobe Digital Publishing Suite

Digital Publishing Suite is a set of turnkey hosted services and viewer technology that tightly integrates with Adobe Creative Suite® 6 products and Adobe Creative Cloud™. Using Digital Publishing Suite in combination with Adobe InDesign® CS6 allows traditional media publishers, corporate organizations, retail catalogers and ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, catalogs, ads and corporate publications as apps on leading tablet devices. The Digital Publishing Suite is available in Enterprise, Professional and Single Edition offerings. 

For more detailed information about product features, pricing and language versions, please visit www.adobe.com/digitalpublishing. Additional information about Digital Publishing Suite is on the Digital Publishing Blog. Connect with the team on Facebook at www.facebook.com/adobedigitalpub and on Twitter atwww.twitter.com/adobedigitalpub.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Bhawana Suri   | 

T : +91 11 46504100-03   I   M : +91 9311978259   I   www.the-practice.net

                                                                                                                                               

                                                            

                                                                         Wine courtesy: Fratelli Wines            

For security reasons, you are requested to kindly bring a copy of the invite and Photo ID.

 

 

Regards,

 

Istituto Italiano di Cultura-New Delhi
(Italian Cultural Centre)
50-E, Chandragupta Marg,
Chanakyapuri, New Delhi - 110 021
Phone:0091-11-26871901/03/04 
Fax:0091-11-26871902www.iicnewdelhi.esteri.it

 

 Art Projects announced at the 5^th edition of the India Art Fair
India Art Fair, India’s premier modern and contemporary art fair, is pleased to announce its 5^th edition from 1-3 February 2013 (with a VIP Preview by invitation on 31 January).    

At a time when the global economy, and the art market in particular, faces a challenging business environment, India Art Fair continues to focus on providing a bridge building platform to spread deeper awareness, and create wider access to art in India. The art fair will include approximately 105 exhibitors from 24 countries in the general exhibition area and solo projects. It will also include a video lounge, an art bookstore, art projects and a Speakers’ Forum with over 40 eminent speakers.  

India Art Fair brings together a diverse and dynamic set of galleries and artists, showcasing a breadth of modern and contemporary art practices by established and emerging artists including painting, sculpture, new media, installation and performance art. It offers international galleries a world class platform to present their works and explore the Indian art market, to meet new collectors and build relationships with key stakeholders. The 42 international galleries exhibiting in the 5^th edition represent 24 countries including India and present exciting art from several new regions such as Argentina, Bangladesh, Israel, Korea, Latvia, Turkey, Pakistan and Russia. The fair will feature leading Indian galleries from Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Jaipur, Kochi and Agra.

India Art Fair has played a key role in exposing galleries from across the country to a variety of individual and institutional buyers from across the country, and the globe. It has been visited by 260,000 people from over 60 cities over its four previous editions. This edition of the fair will take place in the heart of South Delhi, inside a custom-built tent spanning more than 20,000 sq. metres that is designed by the highly-regarded Indian space designer, Sumant Jayakrishnan.

For the 5^th edition, India Art Fair has brought YES Bank onboard as Presenting Partner. YES Bank's association with India Art Fair is part of the Bank's Retail and Wealth Management initiative. Other partners of India Art Fair include Absolut as Associate Partner, Christie’s as Auction House Partner, Le Meridien as Hospitality Partner, Panerai as Preview Partner, Conde Nast India (Vogue) as Supporting Partner and CNBC as Exclusive Broadcast Partner.

Through its Collateral Events programme, India Art Fair has encouraged a variety of cultural institutions, galleries, private art institutions, as well as international luxury brands present in India to hold events and exhibitions in Delhi, Mumbai and other Indian cities during the week of the fair, making this an ideal time to experience India’s vibrant cultural life. The fair’s VIP Programme includes several private events for special guests, who also receive exclusive access to the fair during daily business hours (from 11am to 2pm).

Over the years, India Art Fair’s Speakers’ Forum has been fuelled by the need to create and enhance the knowledge base surrounding art and its practices, with a particular focus on the dynamics of South Asian, and other emerging art scenes. Some of the best minds from diverse fields within visuals arts from art historians to curators, from artists to prominent individual and institutional collectors, are invited to speak on several engaging and paradigm defining topics. The speakers’ roster features a global mix of experts including: 

Adriano Pedrosa (Curator & Director, PIESP-Programa Independente da Escola São Paulo, Brazil), Chus Martinez (Chief Curator, El Museo del Barrio, New York City), Akiko Miki (Senior curator, Palais de Tokyo, Paris), Amin Jaffer (International Director of Asian Art, Christie's), Sandhini Poddar (Independent Curator and Art Historian, Mumbai, and Adjunct Curator, Solomon R. Guggenheim Museum, New York). Barbara London (Curator, Video & Performance Art, MoMA, New York), Liu Yingjiu (Deputy Director, Rockbund Art Museum, Shanghai), Dr. Boris Groys (Global Distinguished Professor of Russian and Slavic Studies, NYU and Senior Research Fellow, Karlsruhe University of Arts and Design, Germany), Hameed Haroon (CEO, Dawn media Group, Pakistan), Robert Storr (Dean, Yale School of Art), Jeebesh Bagchi (Member, RAQS Media Collective), Geeta Kapur (Critic and Curator), Tapati Guha-Thakurta (Director and Professor in History, Centre for Studies in Social Sciences, Kolkata). The Speakers Forum is open (free of charge) to the public, and is supported by AVID, the Geothe Institute and Indian Council for Cultural Relations (ICCR), and curated by Critical Collective.

                                                                                ***

Neha Kirpal, Founding Director of India Art Fair says: “The focus of the art fair, given the present business environment particularly in the art sector, is on developing new audiences, and initiating new energy in the Indian art market. Whilst it gives those with limited knowledge about art an opportunity to see a diverse spectrum of art, for existing collectors, it offers a brand new line up of exciting works”.    

“We chose to partner with India Art Fair, as it is the perfect culmination of knowledge enhancement, cultural engagement, business transactions and international collaboration. It is outstanding, as an endeavor to foster creativity and promote art amongst growing interest groups here in India”, Rana Kapoor, Founder, Managing Director & CEO, YES BANK.
“Christie’s is delighted to support the India Art Fair in 2013 as we recognize its importance as a convening moment for all those who are passionate about the future of the Indian art market and are interested in India’s national artistic development”. Amin Jaffer, International Director Asian Art, Christie’s

Sophia Matveeva