~ Strong demand for fashion inspired fine jewellery coupled with a strong distribution line ensures that sales clock from across the country ~
New Delhi, 28.06.2018: Melorra, India’s first fashion inspired fine jewellery brand has branched out to 25,000+ pin codes and is ready to expand its presence in the country to bridge the gap between jewellery and fashion. Modern day consumers demand contemporary looks which allow them to stand out from the crowd. This increasing demand to appear fashion conscious has paved the way for Melorra to expand their realms across the country catering to a wider audience. Melorra is one of the fastest growing fashion inspired fine and lightweight gold jewellery brand that styles jewellery for the contemporary wardrobe inspired by fashion trends.
Melorra has a strong presence in Tier 1 cities and has recently enhanced its accessibility across smaller pockets of the country. Banking upon its strong distribution line the brand allows consumers to enjoy the luxury of home delivery in the fine jewellery space. From Itanagar to Kanyakumari, Melorra offers Cash on Delivery to all pin codes in India and aims to reach more pin codes in the coming year. Melorra has rapidly expanded and made a mark in the Indian jewellery segment with a high net promoter score (NPS) of 50+. One of its key success factors are global runway trends that its makes a debut in India with the brand’s fine jewellery creations. Melorra aims for customer satisfaction in all aspects from quality to style and closely works with fashion stylists and jewellery designers to meet the changing wardrobe needs of a modern woman.
Commenting on the brand’s growth
Ms. Saroja Yeramili CEO & Founder ofMelorra.com, “Melorra was conceptualized to disrupt the Indian jewellery segment. Traditionally the Indian jewellery market is heavily dominated by traditional jewellery pieces which cannot be adapted to suit modern day casual or workwear restricting the option to wear fine jewellery. Melorra aims to redefine the dynamics of everyday gold jewellery by creating fashion inspired/ forward master pieces that endeavours to amplify the country’s fashion quotient.”
The brand enjoys immense consumer satisfaction due to their superior quality products, promptness and service levels. Melorra is the only jewellery brand to have invested in the latest CAD (Computer Aided Design) technology, enabling high precision and accuracy to execute & convert computer sketches into virtual 3D models. The models are then rendered with real material input. Equipped with the latest technology, Melorra leads the modern gold jewellery space with marque collections for any outfit. It is also one of the leading jewellery brands that showcases 12 different collections in a year to excite the consumers with their edgy and fashionable fine jewellery to keep up with the changing wardrobe.
Established in 2016, Melorra is a fashion forward fine and lightweight jewellery brand that styles for the contemporary wardrobe. The brand caters to the changing wardrobe needs of today’s women. Global runway trends make their debut in Melorra’s creations, as the brand’s global fashionistas spot the styles that will make the cut for contemporary fashion scene across global runways, like Paris and Milan. The designs are curated from the fashion trends which inspire modern women. Melorra is one of the first to introduce CAD (Computer Aided Design) technology; a digital equivalent of making masterpiece jewellery in the physical world. The brand uses 100% 3D printing to provide an accurate and elegant finish. Melorra crafts jewellery designs in line with the global fashion trends week on week and ships to over 25,000+ pin codes across the country. The gold jewellery is hallmarked and diamonds have passed the SGL, IGI and DGLA certification. The designs are created with precision and are available at its portal
melorra.com with a 30 day money back guarantee and life time exchanges.
Thanks & Regards
Shradha Nischal
Executive- Brand Communications
Madison Public Relations
38 | Okhla Industrial Estate | Phase-III | New Delhi – 110020
M: 9953557322 | O: 011 40551634 | Fax: 011 41002566
E: Shradha.nischal@madisonpr.in
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